Aims & Mission

The Wales Centre for Behaviour Change has three overarching and interconnected aims:

  1. To pioneer Behaviour Change research
    1. To promote novel and innovative research across thematic domains
    2. To attract international behaviour change researchers to the Centre
    3. To promote ‘behaviour change’ grant capture across the university
  2. To pioneer the application and impact of established behaviour change knowledge
    1. To develop best practice across multiple domains
    2. To engage and work with organisations to promote the adoption of behaviour change practices
  3. Through this unique, innovative and integrated approach to economic, health, social and technological issues, WCBC will contribute to improved competitiveness and sustainable development of enterprises within the convergence region, improving the region’s overall economic, health and social wellbeing.